A robust culture results from paying attention to and meeting the most important needs people have for their lives: A robust culture means there exists within an organization a strong, vigorous environment for learning, accomplishment, and growth. What is missing-what many leaders and coaches fail to capture-is the magical, transcending element of the human spirit.įortuneMagazine’s annual report on America’s most admired companies provides insight into the enormous benefits of accessing and developing the human spirit when it stated: “If there is one characteristic that sets the most admired companies apart, it is their robust cultures.”Ī robust culture is the result of nurturing individual and team spirit. The famous choreographer, Martha Graham, spoke to this when she said, “Great dancers are not great because of their technique they are great because of their passion.” When teams, whether in business or sports, constantly struggle, talent is rarely the issue.
Spirit may lay dormant in many, but when stirred from its slumber, it inspires great thoughts and great actions. However, you can’t touch it and you certainly can’t buy it. The human spirit is a powerful force that exists within each of us. “A triumph of the human spirit” is the way we describe the achievements of those who have managed to tap into a deep reservoir of potential and possibility. By David McNally, CEO, TransForm Corporation
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